Telehealth launch · Real numbers
Every line item with the actual monthly figures. Four minutes to read. It will save you a lot longer than that.
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From Thomas Phillips, DTC SEO Agency · Trustpilot · YouTube
Telehealth launch · Real numbers
You asked. Here is the honest answer, with every line item, so you can decide before you spend rather than after.
Line items
This is where our Foundation package starts, and it runs for a minimum of six months. That is not a contract preference, it is how long Google needs to register your brand as an authority in a category it treats as high risk.
Health and medical sites are held to a higher evidentiary bar than almost any other vertical. You are building topical depth, clinical credibility signals and a link profile from a standing start. The traffic curve stays flat, then bends sharply. Founders quit in month four, right before the bend.
Some sites need longer than six months. It depends on the domain history, the existing content and what was done before you arrived.
A competent paid media team charges $5,000 at the low end and $10,000 at the level you actually want. This is management only. It does not include a single dollar reaching a customer.
Cheaper exists. Cheaper on a compliance-heavy vertical like telehealth is how accounts get flagged and shut down.
The working rule of thumb is $1,000 per day. That is what it takes to exit the learning phase, gather enough conversion data to optimise against, and hold a stable cost per acquisition.
Spend below that and the algorithm never gets the volume it needs. You are not buying customers at that point, you are buying noise and calling it a test.
This is separate from the retainer above. The retainer pays the team. This pays the platform.
Video ads run $5,000 to $6,000 per month for a usable volume of concepts. Statics sit on top of that.
Creative is the largest single lever on Meta performance and it burns out fast. A winning ad has a shelf life measured in weeks, so this is a permanent monthly line, not a one-off production cost.
Sensible sequence: start with statics, find the angles that resonate, then put budget behind video versions of the winners.
Everything above sends traffic. This decides whether that traffic turns into revenue.
Does your landing page convert? Does the full funnel convert? If you are running a quiz funnel, which is standard in telehealth, where exactly are people dropping out? Question one? The intake form? Checkout?
Every one of those is answerable from data you already have. Almost nobody looks.
This is the one nobody plans for. Telehealth is classified as high risk, and standard processors decline it or freeze funds after the first volume spike.
Getting approved with a processor who genuinely understands the vertical takes weeks. Start it before you think you need to, because it will gate your launch date.
We can introduce you to processors we have worked with. Ask.
Realistic monthly minimum
$44,900
Before CRO, statics and the higher end of every range. Per month, not total.
Do not spread it. Ten thousand dollars split across SEO, paid, creative and testing produces four underfunded efforts and zero results, and you will not learn anything from the failure because nothing had enough signal to read.
Put it into one channel and run that channel properly. Get one thing working, let it generate cash, then fund the next one from the profit. Slower on paper. Considerably faster in practice.
I am not saying any of this to gatekeep. I am saying it so neither of us spends a month finding out the hard way.
Where to go from here
Our Foundation package is $4,900 per month over six months. It is the right first move if you are early, because it is the only channel that keeps paying after you stop spending.
Payment processors, paid media teams, creative studios, clinical infrastructure. We know who is good in this vertical and who will waste your money. Introductions are free.
Send the budget you genuinely have. I will tell you straight whether it is enough and, if it is not, what to do with it instead.
One line about your brand and your budget is enough to start.
thomas@dtcseoagency.comReplies come from me, not a sales team.