A comprehensive case study showcasing how strategic SEO recovery and optimization generated $437,633 in organic revenue with a $3.29 CPA in just 5 months.
Client: Premium sunglasses brand (500+ SKUs, Shopify Plus, $12M revenue) Challenge: Google penalties from spammy PBN links, 20% profit margin struggles Timeline: 5 months (Feb 17 - Jun 10, 2025) Investment ROSI: 16.83x return on SEO investment
This established sunglasses brand was caught in a perfect storm. Despite generating $12M in annual revenue with over 500 SKUs on Shopify Plus, they couldn't break through the 20% profit margin ceiling. They needed a reliable profit engine—but their previous SEO agency had become their biggest liability.
The Previous Agency's Fatal Mistakes:
The Devastating Impact: Their primary keyword "mens sunglasses" vanished from search results. Main money pages were penalized. Organic traffic was hemorrhaging, and they didn't understand why.
Note: This period includes their peak BFCM and Christmas sales
Primary Pain Point: Zero trust in their SEO strategy and watching their most profitable keywords disappear from Google.
We identified the core problems within our first consultation call. While other agencies would have taken weeks to diagnose, our systematic approach immediately pinpointed the penalty sources and recovery pathway.
The Disavow Deep Dive: We manually audited every single backlink pointing to their domain—a painstaking process that revealed the full extent of the toxic link profile. Our comprehensive disavow file targeted every spammy PBN link with exact-match anchor text that was triggering penalties.
Anchor Text Recalibration: Rather than guessing, we reverse-engineered the optimal anchor text distribution needed to signal natural linking patterns to Google. This data-driven approach ensured maximum recovery speed with minimal risk.
[IMAGE: Before/after anchor text distribution chart]
Our proprietary deep-dive SEO audit (included in your first month's retainer) uncovered critical optimization opportunities:
Technical SEO Issues Identified:
Content Strategy Gaps:
[IMAGE: Technical SEO audit findings summary]
Our Multi-Pronged Approach:
Why We Focus on Transactional Keywords: 95% of our efforts target commercial and transactional intent keywords. This laser focus drives higher purchase intent traffic, resulting in superior conversion rates and revenue per session—the ultimate formula for ecommerce profitability.
Revenue Performance:
Traffic & Engagement:
Authority Building:
[IMAGE: Triple Whale dashboard showing the dramatic improvement curve]
Month 1: Strategy execution begins immediately upon payment
Month 2: Early positive signals emerge
Months 3-5: Exponential growth phase
Our fast-paced team operates from Austin, Texas, enabling same-day execution once payment is received. We've already completed audit and strategy phases, so implementation begins immediately across all channels: link prospecting, content creation, technical SEO, and development.
We're the only SEO agency in the world with a custom SEO intelligence dashboard built on Triple Whale, providing real-time visibility into organic search revenue attribution that most agencies can't match.
Our strategic blog content serves dual purposes: establishing topical authority in the sunglasses niche and seasoning performance marketing pixels. This helps identify new audience segments and reduces customer acquisition costs across all channels.
This client has become one of our strongest advocates, actively recommending us to other premium ecommerce brands in their network. When a $12M brand stakes their reputation on your results, you know you've delivered something exceptional.
The transformation from Google penalties to 16.83x ROSI in just 5 months demonstrates what's possible when strategic SEO meets flawless execution.
If you're a $10M+ ecommerce brand struggling with:
Let's discuss how our proven framework can transform your organic search performance.