4766% Increase in Organic Traffic in 9 Months: Wall Art Ecom SEO Case Study

Client: Innovative Wall Art Company

Industry: Home Decor / Wall Art

Timeline: May 2023 - Present

Growing organic search traffic for an e-commerce brand isn’t complicated. But it does need consistent work and a solid plan. You have to stick to the right SEO strategy every month.

This approach led to big increases in organic traffic for our wall art client.

In May 2023, a new wall art company contacted us. They were frustrated. Their competitors were all over Google's search results. But their own website was nowhere to be found.

This company makes high-quality wall art prints in the US. Their products were popular. But people couldn't find them through Google searches.

After just a few months in business, they relied totally on Meta ads. All their website visitors and sales came from ads.

They knew this wasn't a good long-term plan. Ad costs were eating into their profits. They had no control over sudden changes in ad platforms.

They needed a better way to get customers. So they hired us to help.

Initial SEO Situation:

When we began our partnership, the client's website was only a few months old, with several critical issues hindering its SEO performance:

1. Limited Content: Only 20 indexed pages/products on the website, providing minimal opportunities for search engines to fully index and rank the site.
2. Non-existent SEO Strategy: No prior focus on organic search, resulting in missed opportunities for free, targeted traffic.
3. Technical SEO Nightmare: A staggering 3,684 technical issues were identified, ranging from broken links to duplicate content.
4. Rushed Website Setup: The e-commerce theme was implemented hastily, without consideration for SEO best practices.
5. Over-reliance on Paid Ads: 100% of traffic and sales came from Meta ads, creating a risky and potentially unsustainable business model.

Our Comprehensive SEO Strategy:

To address these challenges and unlock the brand's organic potential, we developed a multi-faceted SEO strategy:

1. Technical SEO Overhaul:

Our first priority was to create a solid foundation for SEO success by resolving the numerous technical issues plaguing the site:

• Fixed 404 errors, ensuring all pages were accessible to users and search engines
• Resolved canonical issues to prevent duplicate content problems
• Addressed thin content pages by either improving them or removing them from the index
• Optimized site structure for improved crawlability and user experience
• Implemented schema markup to enhance rich snippets in search results
• Improved site speed through image optimization and caching
• Optimized image alt tags to ensure additional traffic came from Google Image search

This technical cleanup not only improved the site's crawlability but also enhanced user experience, setting the stage for better engagement metrics.

2. On-Page Optimization:

With the technical foundation in place, we turned our attention to optimizing existing pages and creating new ones to target valuable keywords:

• Added rich, relevant content to collection pages, transforming them from simple product lists into informative, keyword-optimized landing pages
• Implemented a clear heading structure (H1, H2, H3) to improve content hierarchy and readability
• Created an internal linking strategy to distribute link equity and guide users through the site
• Optimized meta titles and descriptions to improve click-through rates from search results
• Developed new collection pages based on our keyword research, expanding the site's semantic topical relevance
• Optimized image alt tags to ensure additional traffic came from Google Image search

3. Content Creation and Keyword Targeting:

To expand the site's organic footprint, we embarked on an ambitious content creation strategy:

• Developed 30 new pieces of high-quality, SEO-optimized content
• Focused on a mix of informational and commercial intent keywords
• Created in-depth guides on home decor to attract top-of-funnel traffic
• Produced product comparison content to target middle-of-funnel searchers
• Optimized product descriptions to target specific long-tail keywords

Our primary focus was on achieving top rankings for a high-value keyword with 22,000 monthly searches in the US. This keyword represented significant commercial intent and aligned perfectly with the client's product offering.

4. Link Building and Digital PR:

To boost the site's authority and improve rankings, we implemented a robust link building and digital PR campaign:

• Initiated outreach to relevant, high-trust websites in the pet and home decor niches
• Secured placement opportunities on authoritative blogs
• Interviewed the founder to create a compelling brand story, which we leveraged for PR opportunities
• Developed a thought leadership strategy, positioning the founder as an expert in art and decor
• Secured expert commentary placements in major publications, resulting in high-quality backlinks from:

  * House Beautiful

  * Homes and Gardens

  * Elle

  * Apartment Therapy

  * And many more reputable outlets

This approach not only improved the site's backlink profile but also significantly enhanced the brand's visibility and credibility in the market.

The Results:

Our comprehensive SEO strategy delivered exceptional results for the client:

1. Organic Traffic Growth:

   - From virtually no organic traffic to over 6,000 monthly organic visitors

   - 4766% increase in organic traffic over 9 months

2. Revenue Increase:

   - Organic search revenue jumped from $0 to over $14,000 per month

   - SEO became the primary driver of profits, surpassing paid advertising

3. Keyword Rankings:

   - Achieved top 3 rankings for the main target keyword (22,000 monthly searches) within 9 months

   - Over 1,000 keywords ranking on the first page of Google, up from just a handful at the start

4. Conversion Rate:

   - Organic search conversion rate reached 4.5%, double that of Meta ads

   - This higher conversion rate significantly improved the overall ROI of the business

5. Brand Authority:

   - Secured features in major publications, enhancing brand credibility

   - Increased referral traffic from high-authority websites

6. Cost Efficiency:

   - Reduced reliance on paid advertising, lowering customer acquisition costs

   - Improved profit margins due to the high ROI of organic traffic

Client Testimonial:

"Working with this SEO agency has been transformative for our business. They're absolute legends when it comes to SEO. We're over the moon with the results, and they continue to improve month after month. The PR features have been particularly impactful, not just for our search rankings but also for our brand credibility. Adding the logos of these major publications to our product pages has noticeably increased our conversion rates. Their holistic approach to SEO has turned what was once just a side project into a thriving e-commerce business."

Challenges and Solutions:

Throughout the campaign, we faced several challenges:

1. Competitive Niche: The home decor markets are highly competitive. We overcame this by focusing on long-tail keywords and creating highly specific, value-added content that larger competitors overlooked.

2. Limited Initial Content: With only a handful of pages to start, we had to rapidly expand the site's content while maintaining quality. Our solution was to develop a content calendar that prioritized high-impact pages and gradually filled out the site's topical coverage.

3. Technical Debt: The 3,684 technical issues initially discovered could have derailed our efforts if not addressed properly. We prioritized fixes based on their potential impact and implemented them systematically to avoid disrupting the site's functionality.

4. Building Authority from Scratch: As a new brand, gaining backlinks was initially challenging. We overcame this by creating newsworthy content and leveraging the founder's expertise to secure high-quality media placements.

Brands with existing authority in Google can grow much quicker than the client shown above, as you’re being on existing authority, not starting from scratch. 

Future Plans:

Building on this success, the client has increased their budget with a focus on:

• Expanded Link Building and Digital PR: Continuing to secure high-quality backlinks and media mentions to further enhance domain authority and brand visibility.
• Content Expansion: Developing new products and collection pages as their range grows, each optimized for relevant keywords.
• Technical SEO Maintenance: Regular audits and updates to ensure the site remains technically sound as it grows.
• International SEO: Exploring opportunities to expand into new English-speaking markets, starting with the UK and Australia.
• Video SEO: Creating and optimizing video content to capture additional SERP real estate and engage users on platforms like YouTube.

The client is reinvesting organic profits into growing the business without the need for external investors, a testament to the sustainable growth driven by our SEO efforts.

Conclusion:

Our SEO strategy transformed this wall art company. We fixed technical issues, created great content, and built strong links. This turned a new brand into a top player in their market.

The results speak for themselves:

• 4766% increase in organic traffic
• Over $52,000 last 90d of revenue from SEO
• Top 3 Google rankings for main keywords

We've shown we can deliver results in all areas of SEO. 

This brand now has a steady stream of customers without relying on paid ads. 

They're set to become the #1 authority in their niche by the end of 2024.

Want these results for your business? Schedule a call with us today.