The SEO Revenue Intelligence Dashboard

For E-commerce brands scaling past $3M/year, there’s one profit lever that remains vastly underutilized: SEO revenue attribution. While Meta and Google Ads dashboards show you everything down to the cent, organic search has remained a black box.

Until now.

DTC SEO Agency is the first in the industry to do this. We’ve partnered directly with Triple Whale’s co-founders and engineering team to build the SEO Revenue Intelligence Dashboard — a powerful new SEO dashboard to track revenue and KPIs from organic search inside your existing Triple Whale account. Led by our founder Thomas Phillips, this custom-built solution reveals exactly how much revenue your brand generates from organic search traffic, which pages and products drive the most value, and what your true ROI is on SEO investment.

Why SEO Attribution Has Been Broken (Until Now)

Traditional tools like GA4 and Shopify attribution are fundamentally flawed when it comes to SEO:

• GA4 undercounts revenue due to model limitations.
• Shopify attributes revenue incorrectly.
• SEO sits silent while ad platforms take all the credit.

As Thomas puts it: “GA4 attribution is wildly inaccurate and Shopify attribution is a joke.”

Most DTC brands know SEO contributes... but they can’t prove it. Until now.

Introducing the SEO Revenue Intelligence Dashboard — What You Get

This organic search dashboard lives inside Triple Whale and reveals a complete picture of your organic search performance. This is not referral traffic. This is not organic social. This is search-specific data — pulled directly from Google, Bing, DuckDuckGo, Yahoo, and other major search engines.

1. Core Organic Search Metrics (30-Day Comparison)

This is the ultimate SEO dashboard to track revenue, profit, and user behavior from organic search — and for the first time, it includes AI-based SEO attribution.

As Thomas puts it, “We’re seeing real, trackable revenue now coming from AI platforms like ChatGPT — thousands per month for some clients. This is going to be a huge part of the future, and we’re building for it now.”

AI search optimization is a major strategic focus at DTC SEO Agency, and this dashboard helps brands track revenue generated from AI-assisted buying journeys.

This is the ultimate SEO dashboard to track revenue, profit, and user behavior from organic search.

• Organic Search Revenue: Total revenue from search engines (Google, Bing, DuckDuckGo, Yahoo, etc.).
• Organic Search Net Profit: Profit attributed to SEO after cost of goods sold.
• Organic Search Orders: Number of orders from organic search traffic only — not referrals or social traffic.
• Organic Search Sessions: Visitors arriving via search engines.
• Organic Search AOV: Average order value of purchases from organic search.
• Organic Search CV Rate: Conversion rate from search traffic.
• Organic Search LTV: Lifetime value of customers who originally came from search.
• Organic Search ROSI (Return on SEO Investment): Revenue ÷ SEO Spend.
  • ROSI is the SEO equivalent of ROAS (Return on Ad Spend), but instead of measuring how ads perform, it tells you exactly how profitable your SEO investment is.
  • A ROSI of 20x means that for every $1 spent on SEO, you're earning $20 in return.
• Organic Search CPA: SEO Spend ÷ Orders. Your true cost to acquire a customer from search.
• Organic Search MER: Revenue ÷ SEO Spend. Useful for comparing SEO against paid efficiency.
• AI-Based Revenue: Tracks revenue coming from search-driven AI platforms like ChatGPT.

‍Note: ROSI, CPA, MER, and Net Profit use your SEO spend and cost inputs, making them fully customizable and accurate.

2. Organic Search in Sales — Attribution Touchpoints

One of the biggest breakthroughs — and a moment of truth for many founders.

As Thomas Phillips explains, “Most DTC founders believe their customers click on a Meta ad, then Google the brand and buy. But in reality, what we’re seeing is the complete opposite — customers are searching first, and purchasing directly via SEO without any prior ad engagement.”

This dashboard finally proves:

• See every order path involving search: Was it the first click? Last? Mid-funnel?
• Understand common sequences (e.g. Facebook > Google > Purchase).
• Quantify how many sales are driven directly from search versus assisted conversions.

3. Landing Page Performance

As Thomas shared, “We can now correlate ranking changes — like moving from position 10 to 1 — with real revenue. If traffic is up 90%, and sales are up 85% on a page, we can prove it directly.”
Get page-level attribution for organic search traffic:

• Sessions, Bounce Rate, Conversion Rate
• Pixel Revenue and Order Quantity per page
• Shows you exactly which pages are driving revenue, and which need optimization

4. SEO vs Paid Performance

As Thomas put it, “We’ve always wanted to compare SEO to paid. Now we can. The difference in conversion rate and CPA is staggering - sometimes 3x or more in SEO’s favor.”
A side-by-side comparison of channel efficiency:

• Organic Search vs Paid AOV, CVR, CPA, LTV
• Often shows 2–3x stronger performance for SEO across core metrics — especially in Conversion Rate (CVR) and Cost Per Acquisition (CPA). As Thomas noted, "The conversion rate for SEO is sometimes four times higher than paid — and CPA can be 10x cheaper. That’s data we just didn’t have before."

5. Top-Selling Products from Organic Search

Thomas explains: “This lets us prove exactly which product sales are coming from SEO. It’s no longer a guess — we can see that product A sold 52 units from search last month.”
See which products are being purchased via organic search:

• Track total orders and quantity sold
• Identify opportunities for SEO-led growth in high-margin SKUs

Why It Matters for Your Brand

• Know which products to scale with SEO
• Justify (and optimize) your SEO budget
• Identify where SEO sits in multi-touch funnels
• Prove true ROI of content, links, and technical SEO
• Spot underperforming pages or collections

This organic search dashboard to track revenue and KPIs turns SEO into a predictable, scalable growth channel — not a black box.

Who Is This For?

This SEO dashboard was built exclusively for:

• DTC, B2B or E-Commerce brands doing $3M+ per year
• Teams actively using Triple Whale
• Brands looking to scale SEO without flying blind

Only 10 new installs per month.

The First Dashboard to Track AI Search Revenue

AI search is rewriting the rules of discovery. Platforms like Google’s AI Overviews, ChatGPT, and Perplexity are now recommending brands directly — often before a user ever clicks a link.

But until now, there’s been no way to measure how much revenue your brand earns from these AI-powered touchpoints.

That’s why we built it.

The SEO Revenue Intelligence Dashboard is the first tool of its kind to surface real revenue from generative AI search. We isolate how many of your orders are influenced by AI platforms — and track the full customer journey from AI mention to conversion.

As our founder Thomas Phillips explains:

“We’re seeing thousands in monthly revenue for some brands coming directly from AI platforms. That’s no longer a theory — it’s visible, trackable, and attributable.”

Here’s what makes it different:

• AI-Based Revenue: We track when a customer engages with an AI tool like ChatGPT or Google SGE, then searches your brand and purchases — giving you credit where it's due.
• AI-Assisted Attribution Paths: Was AI the first touch? The nudge before purchase? Now you can see exactly where AI sits in the funnel.
• Future-Proof SEO Insights: We’re not just optimizing for rankings — we’re optimizing for answers. This dashboard helps surface which pages and products are being referenced (and monetized) by AI search.

If your brand is being mentioned in AI summaries or conversations — this dashboard proves it’s working.

How to Get Started

1. Apply (15 seconds)
2. Share Triple Whale access (view only)
3. Book a call to walk through your data
4. See where $100K+ in SEO revenue is hiding

👉 Click here to see if you qualify and get the SEO Revenue Intelligence Dashboard installed

🆓 Don’t have Triple Whale yet? Click here to get the FREE Founders Dashboard, on us

Still wondering if SEO is worth investing in? Let your own data show you.

The SEO Revenue Intelligence Dashboard changes everything.